SM Entertainment‘s latest collaboration with Amore Pacific has sparked some buzz online. Amore Pacific is South Korea’s largest makeup umbrella label. They house multiple brands such as Innisfree, Sulhwasoo, Laneige, and more! The collaboration will see three of SM Entertainment groups’ lightsticks transformed into lip balms. Fans can purchase lipbalms for Red Velvet, NCT, and aespa!

SM has a very long history with Amore Pacific. Shinee, FX and Red Velvet have all been models for their brand Etude House with Red Velvet and Shinee even having their own makeup collab lines with them.

Only Aespa, Red Velvet, and NCT will be getting lip balms.

aespa’s lip balm is a lavender glitter shade. It’s perfect for the group’s feminine, cosmic theme.

NCT’s lip balm is the same green as their trademark color. Applied to the lips, the color will probably fade out to a transparent balm.

Red Velvet’s is a lovely coral shade that’s perfect for casual use.

Netizens are loving the innovative idea.

• I’m jealous… Please make one for my idol too…
• Please release them for other SM Entertainment idols too.
• Cute. I’d buy if they made one for my bias LOL.
• A good idea.
• This is kinda cute.
• I’m getting the NCT one.
• Please make one for my bias hahaha.
• Oh, it’s pretty. Do I have to buy aepsa’s…

We’re sure that every idol fan would love it if they made it to resemble their bias’ lightstick! With SM Entertainment being the first to make the move, perhaps other companies will follow suit!

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