BLACKPINK's Jennie, NewJeans' Minji and Hanni top individual female K-Pop idol brand value rankings for October
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According to the Korea Institute of Corporate Reputation's big data analysis for October, BLACKPINK's Jennie ranked first for individual brand value, followed by NewJeans' Minji ranking second, and Minji's NewJeans groupmate Hanni ranking third. Their respective brand value indexes are as follows:
Jennie ranks first with a brand value index of 4,540,423, making a whopping 131.95% increase from last month and rising from #11 to #1.
Charting second is Minji with an index of 3,710,377, decreasing 22.27% from last month and lowering one spot from the #1 position.
In third place is Hanni with 2,965,429, who fell 29.20% from last month but remaining at the #3 position.
The big data analysis showed terms that were most commonly linked with Jennie were “revealed," "dominated," and "joined." On the other hand, the keyword analysis of the member sees “You & Me,” "jazz," and "Apartment 404" as the most commonly searched term.
Below is the ranking of the top 30 individual girl group members for the month:
1. BLACKPINK's Jennie
2. NewJeans' Minji
3. NewJeans' Hanni
4. BLACKPINK's Rosé
5. NewJeans' Haerin
6. BLACKPINK's Jisoo
7. IVE's Wonyoung
8. Oh My Girl's Mimi
9. MAMAMOO's Hwa Sa
10. NewJeans' Danielle
11. BLACKPINK's Lisa
12. Girl's Day's Sojin
13. NewJeans' Hyein